In 1969, a group of passionate young entrepreneurs founded Celestial
Seasonings upon the principles of promoting a healthy lifestyle with
flavorful herbal teas, which to that point had only been viewed as
medicinal. The herbs were harvested by hand in the Rocky Mountains, and
then dried and packaged in hand-sewn muslin bags and sold to local
health food stores. By staying committed to their vision, the founders
of Celestial Seasonings turned their cottage industry into an almost
overnight success.